GOOD vs BAD cv's

I know I have written about this before but perhaps some missed the original post. So I advertised a position for a Sales Rep. Often I get calls saying “but I sent you my cv and you haven’t responded.”.

The first and foremost reason I probably ignored your cv is because it didn’t tell me anything about your capabilities e.g.

CANDIDATE 1 Work Experience Name of Company : ABC Position : Sales & Marketing (Internship) Duration : 1year Reason for leaving : End of contract

What exactly did you do as a Sales and Marketing Assistant? It was a 1 year contract – when? (2012, 2016?)

There are details I want included such as was it telesales or face to face sales. Did you work from a database or did you have to cold call? What were your targets? What areas did you work in? etc, etc, etc. Candidate 1 omitted the most important section – JOB DESCRIPTION.

CANDIDATE 2 CV of AN Other One Name of Company : ABC Position : Sales and Marketing Consultant Duration : November 2010 to June 2015 Job Description :

• Building client relationship by developing proposals

• Closing sales deals

• Initiating sales processes by prospecting, scheduling appointments

• Presentations to decision makers

• Assist clients with training and development issues.

• Expanding sales by monitoring competitors’ products.

• Introducing additional solutions and services to new and existing clients

• Networking and attending functions and business meetings

• Preparing weekly and monthly reports

• Selling of training packages

• Co-ordinating public workshops and in-house training

• Tendering and handling company projects

• Acting as public relations officer for the company

Reason for Leaving Tragic accident resulted in me leaving the company

For obvious reasons I would consider Candidate 2 as the cv is more detailed and gives me a great idea of what he/she is capable of.

Check your cv before you submit for a possible position. Put yourself in the recruiter’s shoes. If you were looking to hire someone would your cv as it currently stands tell the recruiter what he/she needs to know